Position Overview
This is a full-time on-site role for a Social Media Manager. The Social Media Manager will manage our company's social media channels daily. The role will involve creating and implementing social media marketing campaigns, developing a content strategy, optimizing content for social media platforms, and writing engaging content to promote brand awareness and engagement with our audience located in Karachi.
Responsibilities
-
Develop and execute comprehensive social media strategies to achieve brand objectives and goals.
-
Manage and maintain social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
-
Create and curate engaging content, including text posts, images, videos, and interactive media, tailored to each platform and target audience.
-
Monitor social media channels for trends, topics, and conversations relevant to the brand and industry, and participate in online discussions as appropriate.
- Respond to comments, messages, and inquiries from followers and customers promptly and professionally.
- Collaborate with cross-functional teams, including marketing, content creators, and designers, to ensure alignment and consistency in brand messaging and visuals.
- Plan and schedule social media posts, campaigns, and promotions using social media management tools.
- Analyze social media performance metrics, such as engagement, reach, and conversion rates, and use insights to optimize strategies and tactics.
- Stay up to date with social media trends, algorithm changes, and best practices to inform strategy and content creation.
-
Monitor and report on competitor activity and industry trends to identify opportunities and areas for improvement.
Must Have
-
Bachelor's degree in marketing, Communications, or related field.
-
Social Media Marketing and Communication skills.
-
Experience in developing effective content strategies.
-
Expertise in Social Media Optimization (SMO).
- Excellent writing skills.
- Ability to analyze social media data and use data-driven insights to improve campaigns.
- Strong understanding of social media platforms and their algorithms.
- Ability to work collaboratively with various teams.
-
Experience in the technology industry would be an advantage.
Nice to have
- Graphic design skills and experience with design tools such as Canva or Adobe Creative Suite.
- Experience with video editing and production for social media platforms.
- Knowledge of SEO principles and how they apply to social media content.
- Understanding of influencer marketing and experience managing influencer partnerships.
- Experience with crisis management and handling negative feedback or PR issues on social media.
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company
